1. Types of Information & Data We Collect
Atlantic Tractor collects "Personal Information" and "Machine & Crop Data."
Personal Information is information that can be used to identify, locate or contact you. It also includes other information about you that we tie to Personal Information. Atlantic Tractor collects the following types of Personal Information:
Machine & Crop Data is data generated by, collected by, or stored in your equipment or any hardware or device interfacing with your equipment. Machine data includes the location of your equipment, the number of engine hours of your equipment, data regarding equipment operation (such as quantity of fuel used), and equipment diagnostic data. Crop Data includes information about your crops as performed by afore mentioned equipment or hardware device(s) such as planting and spraying rates & acreage, Harvesting acreage and yield, farms, fields and crop varieties as entered into machines and/or hardware devices interfacing with your equipment.
2. How Atlantic Tractor Collects Information & Data
Directly From You:
We collect Personal Information directly from you. We will ask you for Personal Information (e.g. Contact Information and Relationship Information) when you interact with us, such as when you register on our websites, sign up to receive a newsletter, or make a purchase. We may collect additional Relationship Information from third party data suppliers who enhance our files and help us better understand our customers, or from social media sites such as Facebook, if you "Like" our pages or join our communities. We also collect Personal Information when you use our mobile applications or contact us, such as for customer service purposes.
From Our Business Partners:
When you purchase or lease a product or obtain financing, we collect Personal Information (e.g. Transaction Information and Financial Account Information) from our manufactures and financial affiliates. We may also collect Personal Information from third parties (such as when we obtain credit information or need to verify information that you have provided) in order to complete your purchase or assist in securing financing.
From Our Website:
From Your Equipment:
If your equipment settings allow it, we collect Machine Data from your equipment or devices via the JDLink™ Telematics Service, Service ADVISOR™, or other similar services. We may also receive location data from your smartphone or other geo-aware device. We treat this information as Personal Information if it is associated with your Contact Information. 4/1/2013 Atlantic Tractor Privacy Statement.docx 2 3.
How Atlantic Tractor Uses Information & Data (the "Purposes")
Atlantic Tractor uses Personal Information and Machine Data for a variety of purposes, including:
Customer Service: to fulfill orders for products or services and for other services related to your order, such as product delivery, maintenance, warranty service, financing, leasing, and credit services;
4. Why Information & Data are disclosed by Atlantic Tractor
Atlantic Tractor understands that you may not want us to provide Personal Information and Machine Data to third parties for their own marketing purposes. We limit our sharing of Personal Information and Machine Data as follows:
We may share Personal Information and Machine Data with John Deere and other business partners, which may use it for the Purposes listed above.
Please note that we may also disclose information and data about you that is not personally identifiable. For example, we may publish reports that contain aggregated and statistical data about our customers and equipment. These reports do not contain information that would enable the recipient to contact, locate or identify you.